Aside from my core UX/UI responsibilities, I was involved in a number of art direction and design work. Below are some memorable projects that I'm proud of.
We did a campaign on Hootsuite's brand new integration with Pinterest in Hootsuite's core product. The challenge? Only one week allocated all the way from concepting, to the build of all the design pieces. Within this insane timeline we had to build a number of assets: e-mails, landing pages, social ads, animated GIFs and a video. No pressure.
I did some loose sketches, quick storyboards, and designed it all. Shout-out to the talented creatives of Emma Brown for the clever ad concepts/copy, Stuart Langfield on the creative direction, and Spencer Blaiklock on the buttery-smooth motion design!
Hootsuite product announcement
Hootsuite Swag—T-Shirt Refresh
We were pretty uninspired with our existing t-shirts and desperately needed a new shakeup of Hootsuite's existing lineup. We wanted to design shirts that people would be proud of wearing without screaming 'Hootsuite'. The goal was to create inspiring, cool shirts that people would wear proudly instead of looking like a walking billboard. Below are some concepts I've done and designs that actually got produced and made it to the world. We really resonated on showcasing our offices all around the world and sharing our brand purpose, To champion the power of human connection. Some conversations and concepts as well highlighting our company values such as Lead with Humility and Grit in All We Do. Typefaces were carefully selected to be royalty-free, ensuring we meet our limited amount of budget.
Shirts before the refresh
Shirts that made it out into the world
Pink Shirt Day
For this particular project, Hootsuite hosted a Fireside Chat for Pink Shirt Day. We wanted to sell shirts with all proceeds that would be donated back to Pink Shirt Day. For that particular year, Pink Shirt Day had already created an existing messaging which was Nice Needs No Filter. The challenge was to tie it all back to the existing messaging and to produce these shirts with a limited amount of budget. Despite these limitations, I was able to come up with some work that the Hootsuite team was super proud of that got released to the world for a good cause.
Increase Sales and Leads
Another marketing campaign, another crazy timeline to meet. For this specific campaign, our customers expressed through research that the number one thing they want to do through social selling is to Increase Sales and Leads. Thus, birthed the campaign, titled so. So with this in mind, the creative team agreed that finding sales and leads is no secret that it can be pretty hard. So hard, that idioms seem to pair the scenario quite appropriately. Finding a lead can sometimes be like finding a needle in a haystack or even a diamond in the rough. Below is a glimpse of the creative process and final pieces behind this campaign. Shout-out to Andrew Pressault for the clever copy and Jonathan Fajardo for the heavy-lifting in the beautiful the design work.
Online display ads
Humans First (Rough Concepts and Design)
An internal campaign to help elevate our sales pitch deck for our sales team, I provided the art direction and did all the designs. Unfortunately, these concepts never made it out to the world, but catalyzed the campaign into a good place, with a different set of deck out into the world. These were concept explorations at what we could possibly create. Shout-out to Sarah Dawley and Andrew Pressault on the clever copy.